Eighteen years. When I really think about it, that’s nearly half my life spent in B2B marketing. Wild, right? I was chatting with a colleague the other day who’s just starting out in marketing, and I realised just how much has changed since I began this journey. The tools we use, the way we think … More Reflections on (almost!) a half-lifelong career in marketing
Every January, my LinkedIn feed fills up with the same energy: ambitious goals, bold predictions, declarations of reinvention. “This is the year I’ll finally master AI.” “New year, new me.” “12 months to transform my career.” And honestly? It used to make me feel a bit anxious. Because after 17 years in marketing, I’ve learned … More New Year, Same You (and that’s okay): rethinking professional development goals
When I started in marketing 17 years ago, social media was still finding its feet, “content marketing” wasn’t really a term yet, and AI was firmly in the realm of science fiction. Now? It’s a completely different landscape. But some things, the important things, haven’t changed at all. If you’re new to marketing or just … More What 17 years in marketing has taught me (and what’s changed along the way)!
When you invest significant resources in creating webinars (time, expertise, promotion, etc.) you typically extract only a fraction of the potential value from this content. Most webinars are viewed once live and perhaps watched as a recording by a limited audience. This creates several challenges: Limited ROI on the substantial effort invested in webinar creationMissed … More Content repurposing with the help of AI
Last week, a seemingly innocuous moment at a Coldplay concert went viral: the band’s jumbotron caught Astronomer’s CEO Andy Byron and HR chief Kristin Cabot in a quick embrace. Chris Martin even quipped, “Either they’re having an affair or they’re just very shy.” What seemed like a lighthearted interlude sparked a media blaze—Byron was placed … More The Coldplay Kiss-Cam Fallout: What Marketers Should Know About Viral Human Moments
The brutal truth: 63% of marketers use AI tools, but only 49% measure their ROI. You’ve implemented the AI tools. You’re creating content faster than ever. Your dashboards are full of impressive numbers. But here’s the uncomfortable question every SMB leader needs to ask: Is your AI marketing actually making you money? If you can’t … More 🎯 Your AI Marketing Is Probably Failing (Here’s How to Know for Sure)
Stop spending hours on tasks that AI can do in minutes. Here’s your practical roadmap to transform your marketing productivity with AI, complete with specific tools and copy-paste prompts. Week 1: Content Creation Foundation Tool: ChatGPT, Claude, or Jasper AI Start here because content is the foundation of all marketing efforts. 🔥 High-Impact Prompts for … More 🎯 Your AI Marketing Productivity Starter Kit: From Zero to Hero in 30 Days
The game has changed. And for the first time, small and medium businesses have the same weapons as the big players. While enterprise companies have long dominated with massive marketing budgets and teams of specialists, 2025 marks a turning point. AI has democratised sophisticated marketing capabilities, putting enterprise-level tools directly into the hands of SMB … More 🚀 The SMB Revolution: How AI Is Levelling the Playing Field in B2B Marketing
Artificial Intelligence (AI) is revolutionizing marketing, and small businesses that adapt to these changes can gain a significant competitive edge. While large corporations have the resources to invest heavily in AI-powered marketing tools, small businesses can still leverage AI effectively without massive budgets. Here’s how you can integrate AI into your marketing strategy to enhance … More How can your business grow using AI in marketing?
Here are some examples of successful social media campaigns by small businesses in the UK: These examples demonstrate how businesses in the UK can leverage creativity, strategic planning, and social media tools to create impactful campaigns. https://www.axongarside.com/blog/best-and-worst-social-media-campaigns What social media campaigns have resonated with you lately?
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