Learn
Tools Description
Google Consumer Surveys Market opportunities
Google Market Finder Market opportunities
Google Correlate Keyword research
Google Trends Keyword research
Similar Web / Hitwise / Compete Channel Analysis
Tapdog Content research
Google Keyword Planner / SEO Book Keyword research
Market Samurai / Wayback Machine Keyword research
Apps Annie Mobile stats
Builtwith / Ghostly Tech research
SpyFu / SEMrush / WordStream /
Ubersuggest / Soovle Competitors PPC
Analyse channel mix – Think Insights Awareness-Purchase channel
Persona template Marketing Personas
Social Consumer Profile tool Marketing personas
Webengage Customer Surveys
Build
Tools Description
Facebook Power Editor Search PPC
UserTesting / WhatUsersDo Customer Discovery/Validation
Balsamiq / Prototyper wireframe
Trello / Asana / Podio / ProdPad Project Management
Mailchimp / Getresponse Email
Adwords Editor / API PPC
Google Webmaster tools (content) SEO
Moz / MajesticSEO / Ahrefs SEO
Intercom / ZenDesk / Zoho / Salesforce CRM
Olark / Clickdesk / Zopim Customer feedback
Hootsuite / tweetdeck / buffer /followerwonk Scheduled Tweets
Ifthisthenthat Misc
Keynotopia / Invision app Mock apps
PicMonkey / Pixlr / Photoshop / Sketch Design
Powtoon / Infowave / VideoScribe Makingvideos
Wufoo / Survey Monkey Forms / Surveys
Optimizely / Google Experiments /
Unbounce / Strikingly A/B Testing
Measure
Tools Description
Driftrock / Qwaya / Adespresso Metrics
Google Tag Manager Metrics
Google Analytics / KISS metrics / Mix panel Metrics
Flurry / Apps Flyer Mobile Metrics
Response Tap Phone conversions
Crazyegg / Mouseflow Heatmaps / User Experience
Yesware / Toutapp / Rappportive Email tracking / Sales follow ups
Analytics Regex Expressions Cheat sheet Setting up funnels
Splittester Comparing CTRs
LAB Marketing 
