Marketers deal with crisis through communications, but it is through product, price and distribution that we can make most difference to customers and keep the economy moving. That’s not easy when you can’t physically market something or visit customers.
Remember the 4 P’s
Promotion – promote your company and services NOT the current situation, promote compassionate, feel-good stories, promote the fact you are here for your customers.
Promote staff within the business who are making a difference.
Promote products and services via social media.
Product – share details of available products, how they can benefit your customers right now
Placement – be careful to promote where your products are currently available, how customers can access details to them. This may mean changing your sales strategy to include delivery service, online video demos and telephone sales support
Price – be mindful that your customers are likely to be facing financial difficulties right now, so you can help them with offers to meet their needs
REMIND CUSTOMERS YOU ARE HERE FOR THEM! You offer the best service and support, use testimonials, support messages with positive images
Use social media, email marketing and your website to keep in touch!
Digital is key at the moment so use all the assets available to you, including the free time you wouldn’t normally have.
RETHINK YOUR STRATEGY – GO DIGITAL!
Digital marketing is more important than ever as many people are self-isolating. As a result, they will be hungry for content. With people sitting on their laptops, phones and tablets consuming online content, demand for online advertising and eCommerce is likely to grow due to people avoiding physical transactions.
The crisis will end soon, hopefully, and all your effort will pay off. So, start strengthening your online presence today by focusing on promoting your business with digital marketing. If you want to make an impact on your online presence using digital marketing, now is the time!
Even if you are not thinking about investing any marketing budget on advertising, there are many other options available to explore and apply to maximise your business visibility and your marketing strategy. Including:
Content marketing
Start taking advantage of your website and generate new content for your blog which can be reused on social media and make your digital presence stand out with useful content that gives value and solves problems.
SEO (Search Engine Optimisation)
Check your website for technical errors, out of date content and images, that once fixed will have an immediate impact on your website’s performance on search engines, check your ranking and improve the keyword strategy of your website to improve the quantity and quality of your website traffic.
Video and animations
Generate video ideas and create that YouTube channel that you have always postponed. Start creating some promotional videos about your business services and products. This is a real opportunity to try new formats for existing content with GIFs, using free GIF Makers such as IMGFLIP GIF Maker, an easy way to simply transform still images into more interesting content. You can add simple text and one image/logo here too.
Website audit
Audit your website from a user’s perspective and make sure that there is a call to action in every page of your website with the right message prompting users to take action.
Focusing your marketing efforts to digital marketing in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your online presence.
LAB Marketing 