Below is a template for a basic video script that you can use as a starting point. Keep in mind that the structure and content can be adjusted based on your specific business, goals, and audience:
Video Title: [Your Catchy Video Title]
Introduction: (0:00-0:10)
- Greeting: “Hi, [Your Brand] fans! Welcome back to our channel.”
- Establish the purpose of the video: “Today, we’re excited to [share/announce/demonstrate] [topic].”
Hook: (0:10-0:20)
- Pose a question or make a bold statement related to the topic: “Have you ever wondered ? Well, you’re in the right place!”
Body: (0:20-2:30) Segment 1 – Introduction to the Topic
- Provide context: “Before we dive in, let’s talk about [context].”
- Briefly introduce the main points you’ll cover: “[Point 1], [Point 2], and [Point 3].”
Segment 2 – Point 1 (0:40-1:00)
- Elaborate on the first point: “[Point 1] is crucial because [reason].”
- Share examples or stories to make it relatable.
Segment 3 – Point 2 (1:00-1:30)
- Discuss the second point: “[Point 2] is important for [reason].”
- Use visuals, data, or demonstrations if applicable.
Segment 4 – Point 3 (1:30-2:00)
- Explore the third point: “[Point 3] plays a key role in [benefit].”
- Engage the audience with a call-to-action or question.
Segment 5 – Transition (2:00-2:10)
- Summarize the main points: “So, to recap, we’ve covered [Point 1], [Point 2], and [Point 3].”
Call-to-Action: (2:10-2:30)
- Encourage viewers to take action: “Now it’s your turn! [Call-to-action: Like, share, comment, visit our website, etc.].”
- Mention any upcoming events, promotions, or new content.
Conclusion: (2:30-2:40)
- Express gratitude: “Thank you for joining us today. If you found value in this video, don’t forget to [subscribe/like/share].”
- Tease the next video or topic.
Closing: (2:40-3:00)
- Closing statement: “Remember, [your brand tagline or closing message].”
- Outro music/fade out.
This video template is set to around 3:00 minutes. If you then wanted to create shorter snippets for use in social media, then the optimal length for videos can vary depending on the platform and the type of content you’re creating. Here are some general guidelines for popular social media platforms:
- Instagram:
- Feed Videos: 30 seconds to 1 minute.
- Stories: 15 seconds per slide; Stories can be a series of slides.
- IGTV (long-form content): Up to 15 minutes for most accounts; up to 60 minutes for verified accounts.
- Facebook:
- Feed Videos: 15 seconds to 3 minutes.
- In-Stream Videos: Up to 5 minutes.
- Facebook Live: Can vary, but longer broadcasts are often more engaging.
- Twitter:
- Standard Videos: 15 seconds to 2 minutes and 20 seconds.
- Twitter Live: Similar to Facebook Live, where longer broadcasts can be engaging.
- YouTube:
- Short-form content: 1 to 7 minutes.
- Long-form content: 7 to 15 minutes (or longer if the content remains engaging).
- LinkedIn:
- 30 seconds to 5 minutes for most content.
- LinkedIn Live: Similar to other live platforms, the duration can vary.
- TikTok:
- 15 seconds to 1 minute for regular videos.
- TikTok Live: Can vary, but shorter and engaging content tends to perform well.
It’s important to note that attention spans on social media are generally shorter, so capturing your audience’s attention quickly is crucial. However, the ideal length can also depend on your content and audience preferences. Experiment with different durations, analyze the performance metrics, and adjust your strategy accordingly.
LAB Marketing 