Welcome to my marketing blog, your go-to source for practical tips and insights on both direct and digital marketing tailored for small businesses. Drawing from over 17 years of hands-on experience across B2B, B2C, and not-for-profit sectors, I share my personal views and expert guidance to help you navigate the marketing landscape with confidence.
My expertise spans a wide range of skills, including:
- Design: Mastery of Adobe CreativeSuite, Canva, Knak
- Social Media Management: Proficient in Facebook, Twitter, and LinkedIn
- Analytics: Skilled in Google & Twitter analytics
- Organizational Skills: CRM systems and database management (Salesforce)
- Tools: SurveyMonkey, Doodle Poll
- Market Research: Direct marketing, lead generation, competitor analysis
- Marketing Collateral: Event management, copywriting, proofreading
- Digital Marketing: Campaign management, website content management systems (CMS), SharePoint, Mailchimp
- Web Design: Proficient in Wix and WordPress
- Video Production and Animation: Vimeo, Canva
- Market Insight Analysis: Euromonitor, Kantar, Mintel, Hoovers
- e-Commerce: WooCommerce, Klarna, StripePay
Feel free to reach out to me at LisaBaker46@outlook.com for any inquiries or further discussion. Let’s embark on this marketing journey together and unlock your business’s full potential!
LAB Marketing 