Marketers deal with crisis through communications, but it is through product, price and distribution that we can make most difference to customers and keep the economy moving. That’s not easy when you can’t physically market something or visit customers. Remember the 4 P’s Promotion – promote your company and services NOT the current situation, promote … More Marketing in lockdown…

Statistics have shown that acquiring a new customer is 5-6 times more expensive than holding on to an existing one. This indicator alone serves as ample proof that customer relationship management (CRM) is vital to the success of any sales rep. Instead of spending thousands of pounds and man-hours focusing exclusively on customer acquisition, businesses … More Why implement a CRM system within your business?

Account Based Marketing is one of the biggest topics in marketing this year – a trend set to continue according to the results of B2B Marketing’s census at the end of 2017, which found that an overwhelming 80% of businesses expected their ABM activity to increase over the next 12 months. And it makes sense … More Account Based Marketing: Top tips to help you getting started

As of 2018, Twitter has an average 326 million active monthly users, with 500 million tweets sent per day. With such a huge number of people using this platform, it’s a social channel that holds a wealth of potential for business activity. From breaking news to celebrity sound boarding, Twitter delivers right here, right now … More Twitter Marketing Tips for Small Business

LinkedIn is a social networking site designed specifically for the business community.  It is a link between you, your business and your potential new customers. But it is much more than that, it will help you grow your network of contacts, keep you abreast of the latest insights for the topics which interest you and … More Why use LinkedIn?

Starting a new business can be a very daunting prospect so it is important to set aside some time to look at your marketing strategy and plan which will prove invaluable in the first few months of initial promotion. Do your research The first thing you need to do is research the market you are … More Tips for marketing your small business

Many successful businesses continue to grow simply because they really understand their markets and their customers. One of the most popular techniques businesses can use to better target their products at the right customers is market segmentation. Put simply, it’s an identification process that allows businesses to pinpoint the specific demands of particular customer demographics … More Targeting and Segmentation

With some careful planning, relevant content writing, and a few links to related web pages, it is a straightforward process to create a good marketing campaign. But a great and successful campaign will only come with great insight. Insight on your chosen target audience, as well as insight for the marketplace and future trends. Good … More Being insightful…

Creating a Library In days gone by, we would create a library in our offices and homes containing books, articles and news pieces we found of interest, in content marketing today, your library or swipe file may also consist of a drive on your computer network, a USB stick or an upload to the cloud of such … More It’s all about the content..

So, you have completed your video brief and it’s time to write the script.  Here’s some useful tips to help you get started: Create a table with columns Every video script contains at least two columns. The number of additional columns you create depends on how complex the project or the approval process is going … More It’s all in the script!