With some careful planning, relevant content writing, and a few links to related web pages, it is a straightforward process to create a good marketing campaign. But a great and successful campaign will only come with great insight. Insight on your chosen target audience, as well as insight for the marketplace and future trends. Good … More Being insightful…
Creating a Library In days gone by, we would create a library in our offices and homes containing books, articles and news pieces we found of interest, in content marketing today, your library or swipe file may also consist of a drive on your computer network, a USB stick or an upload to the cloud of such … More It’s all about the content..
So, you have completed your video brief and it’s time to write the script. Here’s some useful tips to help you get started: Create a table with columns Every video script contains at least two columns. The number of additional columns you create depends on how complex the project or the approval process is going … More It’s all in the script!
In today’s fast moving commercial world, a great marketing channel for B2B and B2C products and services, is the art of videography, bringing customers into your world and communicating key messages wherever they may choose to watch it! The key for the best video is the briefing content and to start this process is often a … More Video brief writing for beginners!
Most recently, I have been battling my way through the immense number of publications, posts, webpages around Search Engine Optimisation and where to start to ensure your website is optimised for them. On my journey I stumbled across this very useful site http://www.experian.com/small-business/rand-fishkin.jsp which offers a Q&A with Rand Fishkin, the CEO and Co-Founder of the web’s most popular … More Help with understanding SEO….
In this busy and crowded business world, it is essential that your business stays ahead of the game and certainly stays in touch with their market sector and customers’ trends. Many businesses will already be using digital marketing to promote their business, possibly without even knowing they are doing it, but here are some useful … More Some more tips: get digital….
For smaller or start-ups organisations, it is great to have demo videos to show your product/service, even if you aren’t confident about starring in these yourself! Many video making companies offer packages to do this for you, but these often come with big costs. I have been reviewing some of the tools available which will … More This week I have been making videos!
This week I have been trialling some presentation tools on the market as a break from Powerpoint! Here are a few I have found so far: Powtoon http://www.powtoon.com/ – is a great, free tool which claims to bring awesomeness to your presentations! These include animated characters, symbols and transitions and also allow you to add music … More Great presentation tools….
Step 1: Know your target market, who are you trying to sell your product or service to? Where are you trying to sell it? Step 2: Identify your goals and objectives for marketing your product or service. As well as increasing revenue what do you want to achieve? Why would someone want to buy your product/service? … More 8 steps to marketing your organisation
Learn Tools Description Google Consumer Surveys Market opportunities Google Market Finder Market opportunities Google Correlate Keyword research Google Trends Keyword research Similar Web / Hitwise / Compete … More Very useful list of 3rd party tools you can use to grow your business….
LAB Marketing 