In today’s fast moving commercial world, a great marketing channel for B2B and B2C products and services, is the art of videography, bringing customers into your world and communicating key messages wherever they may choose to watch it! The key for the best video is the briefing content and to start this process is often a … More Video brief writing for beginners!

Most recently, I have been battling my way through the immense number of publications, posts, webpages around Search Engine Optimisation and where to start to ensure your website is optimised for them. On my journey I stumbled across this very useful site http://www.experian.com/small-business/rand-fishkin.jsp which offers a Q&A with Rand Fishkin, the CEO and Co-Founder of the web’s most popular … More Help with understanding SEO….

In this busy and crowded business world, it is essential that your business stays ahead of the game and certainly stays in touch with their market sector and customers’ trends.  Many businesses will already be using digital marketing to promote their business, possibly without even knowing they are doing it, but here are some useful … More Some more tips: get digital….

For smaller or start-ups organisations, it is great to have demo videos to show your product/service, even if you aren’t confident about starring in these yourself! Many video making companies offer packages to do this for you, but these often come with big costs.  I have been reviewing some of the tools available which will … More This week I have been making videos!

This week I have been trialling some presentation tools on the market as a break from Powerpoint!  Here are a few I have found so far: Powtoon http://www.powtoon.com/ – is a great, free tool which claims to bring awesomeness to your presentations!  These include animated characters, symbols and transitions and also allow you to add music … More Great presentation tools….

Step 1:  Know your target market, who are you trying to sell your product or service to? Where are you trying to sell it? Step 2:  Identify your goals and objectives for marketing your product or service.  As well as increasing revenue what do you want to achieve? Why would someone want to buy your product/service? … More 8 steps to marketing your organisation

Learn Tools                                                                                  Description Google Consumer Surveys                                        Market opportunities Google Market Finder                                                 Market opportunities Google Correlate                                                           Keyword research Google Trends                                                                Keyword research Similar Web / Hitwise / Compete                           … More Very useful list of 3rd party tools you can use to grow your business….

Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy. Marketing helps a new business to become better known and attract and retain customers so it can survive and grow.  Marketing can be used for many specific reasons, for brand awareness (especially useful for … More If you think marketing isn’t important for start-ups, think again

Do you have some key facts about your organisation’s growth?  Data such as the number of new subscribers or customers.  Have you branched into a new demographic or geographical reach? These kind of statistics can be used to create infographics for inclusion on your website, for use in social media or email campaigns. Many organisations … More Creating free Infographics – shout about your business!

It has recently come to my attention that many smaller organisations, all of whom will have either a product or a service to offer, do not always have a useful database of contacts or leads to campaign to. We are not talking huge investment in large, and often complicated CRM systems, but simply having a … More Building your CRM…..