Eighteen years. When I really think about it, that’s nearly half my life spent in B2B marketing. Wild, right? I was chatting with a colleague the other day who’s just starting out in marketing, and I realised just how much has changed since I began this journey. The tools we use, the way we think … More Reflections on (almost!) a half-lifelong career in marketing
When I started in marketing 17 years ago, social media was still finding its feet, “content marketing” wasn’t really a term yet, and AI was firmly in the realm of science fiction. Now? It’s a completely different landscape. But some things, the important things, haven’t changed at all. If you’re new to marketing or just … More What 17 years in marketing has taught me (and what’s changed along the way)!
When you invest significant resources in creating webinars (time, expertise, promotion, etc.) you typically extract only a fraction of the potential value from this content. Most webinars are viewed once live and perhaps watched as a recording by a limited audience. This creates several challenges: Limited ROI on the substantial effort invested in webinar creationMissed … More Content repurposing with the help of AI
The game has changed. And for the first time, small and medium businesses have the same weapons as the big players. While enterprise companies have long dominated with massive marketing budgets and teams of specialists, 2025 marks a turning point. AI has democratised sophisticated marketing capabilities, putting enterprise-level tools directly into the hands of SMB … More 🚀 The SMB Revolution: How AI Is Levelling the Playing Field in B2B Marketing
Artificial Intelligence (AI) is revolutionizing marketing, and small businesses that adapt to these changes can gain a significant competitive edge. While large corporations have the resources to invest heavily in AI-powered marketing tools, small businesses can still leverage AI effectively without massive budgets. Here’s how you can integrate AI into your marketing strategy to enhance … More How can your business grow using AI in marketing?
In today’s fast-paced work environment, efficiency is key. Microsoft Office applications like Word, Excel, PowerPoint, and Outlook offer a plethora of features designed to streamline your workflow. However, knowing the right prompts to use can significantly enhance your productivity. Here are some useful prompts to get the most out of these powerful tools. Microsoft Word … More Unlocking Productivity: Useful AI Prompts for Microsoft Office Applications
By leveraging AI and prompt engineering effectively, marketers can enhance their strategies, create more personalised and engaging content, and drive better results from their campaigns. Here are just some tips to make things easier: Here are several examples of how to write prompts for various aspects of a marketing campaign using AI: 1. Social Media … More Best Use of Prompt Engineering in Marketing
In today’s fast-paced business landscape, a well-crafted Go-To-Market (GTM) strategy is essential for success. As startups and established companies alike seek innovative ways to reach their target audiences, artificial intelligence (AI) emerges as a powerful ally. Let’s explore how AI can supercharge your GTM efforts: 1. Data-Driven Insights AI thrives on data. By analysing customer … More Unlocking Growth: How AI Enhances Your Go-To-Market Strategy
We all know by now that the landscape of AI tools in dynamic, and new tools are emerging all the time with existing tools adapting and updating to keep upto speed! I wanted to provide some information on some popular AI tools that were recognised for their usability and effectiveness in marketing for small to … More 6 AI Tools for Marketing Professionals
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