Eighteen years. When I really think about it, that’s nearly half my life spent in B2B marketing. Wild, right? I was chatting with a colleague the other day who’s just starting out in marketing, and I realised just how much has changed since I began this journey. The tools we use, the way we think … More Reflections on (almost!) a half-lifelong career in marketing
When you invest significant resources in creating webinars (time, expertise, promotion, etc.) you typically extract only a fraction of the potential value from this content. Most webinars are viewed once live and perhaps watched as a recording by a limited audience. This creates several challenges: Limited ROI on the substantial effort invested in webinar creationMissed … More Content repurposing with the help of AI
Artificial Intelligence (AI) is revolutionizing marketing, and small businesses that adapt to these changes can gain a significant competitive edge. While large corporations have the resources to invest heavily in AI-powered marketing tools, small businesses can still leverage AI effectively without massive budgets. Here’s how you can integrate AI into your marketing strategy to enhance … More How can your business grow using AI in marketing?
In today’s fast-paced work environment, efficiency is key. Microsoft Office applications like Word, Excel, PowerPoint, and Outlook offer a plethora of features designed to streamline your workflow. However, knowing the right prompts to use can significantly enhance your productivity. Here are some useful prompts to get the most out of these powerful tools. Microsoft Word … More Unlocking Productivity: Useful AI Prompts for Microsoft Office Applications
By leveraging AI and prompt engineering effectively, marketers can enhance their strategies, create more personalised and engaging content, and drive better results from their campaigns. Here are just some tips to make things easier: Clear Instructions: Ensure prompts are specific and clear, outlining exactly what you need the AI to generate. Context Provision: Provide context … More Best Use of Prompt Engineering in Marketing
We all know by now that the landscape of AI tools in dynamic, and new tools are emerging all the time with existing tools adapting and updating to keep upto speed! I wanted to provide some information on some popular AI tools that were recognised for their usability and effectiveness in marketing for small to … More 6 AI Tools for Marketing Professionals
