Last week, a seemingly innocuous moment at a Coldplay concert went viral: the band’s jumbotron caught Astronomer’s CEO Andy Byron and HR chief Kristin Cabot in a quick embrace. Chris Martin even quipped, “Either they’re having an affair or they’re just very shy.” What seemed like a lighthearted interlude sparked a media blaze—Byron was placed … More The Coldplay Kiss-Cam Fallout: What Marketers Should Know About Viral Human Moments