Tag: business

What 17 years in marketing has taught me (and what’s changed along the way)!

December 4, 2025

When I started in marketing 17 years ago, social media was still finding its feet, “content marketing” wasn’t really a term yet, and AI was firmly in the realm of science fiction. Now? It’s a completely different landscape. But some things, the important things, haven’t changed at all. If you’re new to marketing or just … More What 17 years in marketing has taught me (and what’s changed along the way)!

The Coldplay Kiss-Cam Fallout: What Marketers Should Know About Viral Human Moments

July 23, 2025

Last week, a seemingly innocuous moment at a Coldplay concert went viral: the band’s jumbotron caught Astronomer’s CEO Andy Byron and HR chief Kristin Cabot in a quick embrace. Chris Martin even quipped, “Either they’re having an affair or they’re just very shy.” What seemed like a lighthearted interlude sparked a media blaze—Byron was placed … More The Coldplay Kiss-Cam Fallout: What Marketers Should Know About Viral Human Moments

🚀 The SMB Revolution: How AI Is Levelling the Playing Field in B2B Marketing

June 17, 2025

The game has changed. And for the first time, small and medium businesses have the same weapons as the big players. While enterprise companies have long dominated with massive marketing budgets and teams of specialists, 2025 marks a turning point. AI has democratised sophisticated marketing capabilities, putting enterprise-level tools directly into the hands of SMB … More 🚀 The SMB Revolution: How AI Is Levelling the Playing Field in B2B Marketing

Are you looking to increase your following?

January 2, 2025

In today’s digital age, having a strong social media presence is crucial for small businesses. It helps you connect with your audience, build brand awareness, and drive sales. Here are some simple steps to help you increase your social media followers and engagement: 1. Know Your Audience Understanding your target audience is the first step. … More Are you looking to increase your following?

Is your business SMART?

December 5, 2024

Let’s use a small bakery business as an example to create a set of SMART objectives. Example Business: Lisa’s Bakery Objective 1: Increase Monthly Sales Objective 2: Improve Customer Satisfaction Objective 3: Expand Online Presence Objective 4: Reduce Operational Costs These SMART objectives provide clear, actionable steps for Lisa’s Bakery to achieve its business goals. 

Ask yourself, could we do better?

December 5, 2024

When it comes to marketing your business better, small businesses should ask themselves several key questions to ensure they are on the right track with their marketing activities. Here are some essential questions to consider: These questions can help small businesses gain a deeper understanding of their market, refine their strategies, and ultimately make changes … More Ask yourself, could we do better?

Unlocking Growth: How AI Enhances Your Go-To-Market Strategy

June 4, 2024

In today’s fast-paced business landscape, a well-crafted Go-To-Market (GTM) strategy is essential for success. As startups and established companies alike seek innovative ways to reach their target audiences, artificial intelligence (AI) emerges as a powerful ally. Let’s explore how AI can supercharge your GTM efforts: 1. Data-Driven Insights AI thrives on data. By analysing customer … More Unlocking Growth: How AI Enhances Your Go-To-Market Strategy