Tag: content-marketing

What 17 years in marketing has taught me (and what’s changed along the way)!

December 4, 2025

When I started in marketing 17 years ago, social media was still finding its feet, “content marketing” wasn’t really a term yet, and AI was firmly in the realm of science fiction. Now? It’s a completely different landscape. But some things, the important things, haven’t changed at all. If you’re new to marketing or just … More What 17 years in marketing has taught me (and what’s changed along the way)!

Social Media Success: Case Studies

January 2, 2025

Here are some examples of successful social media campaigns by small businesses in the UK: Greggs: Vegan Sausage Roll Launch: Greggs achieved virality with the launch of its vegan sausage roll. The campaign was a master class in public relations, using humour and engaging content to generate significant buzz and public discussion. Nike’s “Nothing Beats … More Social Media Success: Case Studies