Eighteen years. When I really think about it, that’s nearly half my life spent in B2B marketing. Wild, right? I was chatting with a colleague the other day who’s just starting out in marketing, and I realised just how much has changed since I began this journey. The tools we use, the way we think … More Reflections on (almost!) a half-lifelong career in marketing
When I started in marketing 17 years ago, social media was still finding its feet, “content marketing” wasn’t really a term yet, and AI was firmly in the realm of science fiction. Now? It’s a completely different landscape. But some things, the important things, haven’t changed at all. If you’re new to marketing or just … More What 17 years in marketing has taught me (and what’s changed along the way)!
Last week, a seemingly innocuous moment at a Coldplay concert went viral: the band’s jumbotron caught Astronomer’s CEO Andy Byron and HR chief Kristin Cabot in a quick embrace. Chris Martin even quipped, “Either they’re having an affair or they’re just very shy.” What seemed like a lighthearted interlude sparked a media blaze—Byron was placed … More The Coldplay Kiss-Cam Fallout: What Marketers Should Know About Viral Human Moments
The game has changed. And for the first time, small and medium businesses have the same weapons as the big players. While enterprise companies have long dominated with massive marketing budgets and teams of specialists, 2025 marks a turning point. AI has democratised sophisticated marketing capabilities, putting enterprise-level tools directly into the hands of SMB … More 🚀 The SMB Revolution: How AI Is Levelling the Playing Field in B2B Marketing
Artificial Intelligence (AI) is revolutionizing marketing, and small businesses that adapt to these changes can gain a significant competitive edge. While large corporations have the resources to invest heavily in AI-powered marketing tools, small businesses can still leverage AI effectively without massive budgets. Here’s how you can integrate AI into your marketing strategy to enhance … More How can your business grow using AI in marketing?
Here are some examples of successful social media campaigns by small businesses in the UK: Greggs: Vegan Sausage Roll Launch: Greggs achieved virality with the launch of its vegan sausage roll. The campaign was a master class in public relations, using humour and engaging content to generate significant buzz and public discussion. Nike’s “Nothing Beats … More Social Media Success: Case Studies
In today’s digital age, having a strong social media presence is crucial for small businesses. It helps you connect with your audience, build brand awareness, and drive sales. Here are some simple steps to help you increase your social media followers and engagement: 1. Know Your Audience Understanding your target audience is the first step. … More Are you looking to increase your following?
When it comes to marketing your business better, small businesses should ask themselves several key questions to ensure they are on the right track with their marketing activities. Here are some essential questions to consider: Who is our ideal customer, and has it changed recently? What is our marketing goal, and what are our objectives/tactics … More Ask yourself, could we do better?
By leveraging AI and prompt engineering effectively, marketers can enhance their strategies, create more personalised and engaging content, and drive better results from their campaigns. Here are just some tips to make things easier: Clear Instructions: Ensure prompts are specific and clear, outlining exactly what you need the AI to generate. Context Provision: Provide context … More Best Use of Prompt Engineering in Marketing
In today’s fast-paced business landscape, a well-crafted Go-To-Market (GTM) strategy is essential for success. As startups and established companies alike seek innovative ways to reach their target audiences, artificial intelligence (AI) emerges as a powerful ally. Let’s explore how AI can supercharge your GTM efforts: 1. Data-Driven Insights AI thrives on data. By analysing customer … More Unlocking Growth: How AI Enhances Your Go-To-Market Strategy
