Eighteen years. When I really think about it, that’s nearly half my life spent in B2B marketing. Wild, right? I was chatting with a colleague the other day who’s just starting out in marketing, and I realised just how much has changed since I began this journey. The tools we use, the way we think … More Reflections on (almost!) a half-lifelong career in marketing
When you invest significant resources in creating webinars (time, expertise, promotion, etc.) you typically extract only a fraction of the potential value from this content. Most webinars are viewed once live and perhaps watched as a recording by a limited audience. This creates several challenges: Limited ROI on the substantial effort invested in webinar creationMissed … More Content repurposing with the help of AI
The game has changed. And for the first time, small and medium businesses have the same weapons as the big players. While enterprise companies have long dominated with massive marketing budgets and teams of specialists, 2025 marks a turning point. AI has democratised sophisticated marketing capabilities, putting enterprise-level tools directly into the hands of SMB … More 🚀 The SMB Revolution: How AI Is Levelling the Playing Field in B2B Marketing
Artificial Intelligence (AI) is revolutionizing marketing, and small businesses that adapt to these changes can gain a significant competitive edge. While large corporations have the resources to invest heavily in AI-powered marketing tools, small businesses can still leverage AI effectively without massive budgets. Here’s how you can integrate AI into your marketing strategy to enhance … More How can your business grow using AI in marketing?
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