If you are a small organisation you may already have a small marketing team and consider yourselves successful in your marketing activity, monitoring and reporting on analytics and may have a fully-functioning CRM system.
If you don’t, I suggest going right back to basics, by completing a marketing plan which will give a detailed overview of where your organisation is, where it would like to be, in line with the overall business aims and objectives, who your customers/stakeholders are, budgets and resources.
A marketing plan can be as detailed as you wish, but it serves as an audit of the industry you are in and where you are placed within that marketplace.
An example of a simple, question-based marketing plan, which can be tailored to your own organisation can be found at http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-marketing-plan/marketing-plan-template
alternatively, a more structured and in-depth plan, featuring a full SWOT analysis can be customised Marketing Plan template and this template will lead you into looking at the marketing tools and activities more closely……
LAB Marketing 