Welcome to my new blog which aims to give small organisations, particularly not-for-profit ones, some useful hints and tips for marketing to their donors, staff, sponsors and customers. I use the term “customers” here but, of course, “customers” can take many forms and the way you market to them will depend largely on their expectations from your organisation, what they will want to see and hear.
Your sponsors and supporters will want to know how the money they help to raise is being used and what the funding strategy is for the future, to help raise more funds. On a personal level, donors will want to know how likely it is they may be affected by the money spent (such as clinical trials outcomes, new innovations, new facilities). For internal staff, the message to them is around how they, individually and as teams are helping to fulfil the organisation’s aims and objectives by delivering such a message: “you maybe a small cog in a big wheel, but without that cog, the wheel will not turn properly or at all!”
I hope to give you some useful links to free or low cost marketing tools as well as template marketing plans, campaign messaging and brochures.
LAB Marketing 