Right, you have now written your marketing plan, which highlights your organisation’s aims & objectives, you can see where your marketing needs to focus in order to achieve these.
You can now begin to look at marketing resources available, including budgets, people and physical marketing collateral. If your organisation needs to target more customers face-to-face, you will be considering identifying suitable events to exhibit or speak at which will require stands, POS marketing brochures, flyers and business cards. If your organisation is looking at more of a brand awareness strategy you will need to look at a possible CRM system, email databases, social media, logos and looking to target the right audience demographics.
Once you have identified a timeframe for this activity it is often a good tool to use a Gantt project planner to plot this.
You will also need to start Business expense budget tracking in line with this project planner.
A useful website for finding brochure, business cards, flyer templates is http://graphicriver.net/ and there are small costs for downloading these for customising for your use but much lower than using a design and printing company. You will, however, have to read through their T&Cs regarding use of these.
With regards to CRM systems, you may be happy with a simple excel spreadsheet Sales leads tracker to keep your leads and opportunities, but if you think you need to start introducing a system which will then integrate account and contact management, possibly with your accounting software you can do some comparisons at CRM Comparison Site
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