Here are some examples of successful social media campaigns by small businesses in the UK:
- Greggs: Vegan Sausage Roll Launch: Greggs achieved virality with the launch of its vegan sausage roll. The campaign was a master class in public relations, using humour and engaging content to generate significant buzz and public discussion.
- Nike’s “Nothing Beats a Londoner”: This campaign focused on the resilience and diversity of London’s young athletes. It successfully engaged the local community and highlighted the brand’s connection to London.
- BT’s #BeThere: BT used emotional storytelling to promote its broadband services, creating a strong connection with its audience and driving engagement.
- Aldi: Colin the Caterpillar Cake Court Trial: In April 2021, Marks and Spencer’s launched legal action against Aldi over the likeness of Marks’ Colin the Caterpillar cake to Aldi’s Cuthbert the Caterpillar cake. Aldi’s social media team turned the legal battle into a humorous and engaging campaign, gaining significant attention from both the media and the public.
- Oatly: Help Dad Campaign: Oatly, a plant-based milk brand, launched the “Help Dad” campaign to encourage younger generations to help their dads switch to plant-based milk. The campaign used humor and relatable content to engage audiences and promote their products.
- Monzo: #NoBarriersToBanking: Monzo, a digital bank, launched the #NoBarriersToBanking campaign to highlight the importance of accessibility in banking. The campaign featured real stories from customers and used social media to drive awareness and engagement.
These examples demonstrate how businesses in the UK can leverage creativity, strategic planning, and social media tools to create impactful campaigns.
https://www.axongarside.com/blog/best-and-worst-social-media-campaigns
What social media campaigns have resonated with you lately?
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