LAB Marketing

Here I am focusing on some free online marketing tools which are really useful for marketers to use: Google Alerts – https://www.google.com/alerts – still possibly the best way to set up keyword alerts for any mentions of your brand name, a competitor name or keyword of your choice. Tweetdeck – https://tweetdeck.twitter.com/ – for posting tweets, scheduling and reviewing … More Time for social media and tracking activity….

Another great tool for creating and designing presentations, social media graphics, and more with thousands of beautiful layouts, many are free to use, some have small fees attached. Once complete you can download in a .JPG or .PNG format or share with social media. https://www.canva.com/

I thought I would just go over a few useful free tools which you might use during marketing activity: Doodle Poll – http://doodle.com/free-poll – you can easily and quickly create a free poll and send it off via Doodle’s built-in mailing system or via your own email account.  Great for setting meeting schedules, training workshops or a … More Useful free marketing tools….

Today I have discovered the world of Prezi, an online presentation tool which is free to sign up for the public profile and you can create presentations with a range of templates and functions such as https://prezi.com/1iyurtkesyrh/researchfish-infographic-for-researchers/

Right, you have now written your marketing plan, which highlights your organisation’s aims & objectives, you can see where your marketing needs to focus in order to achieve these. You can now begin to look at marketing resources available, including budgets, people and physical marketing collateral.  If your organisation needs to target more customers face-to-face, … More Next steps, marketing tools & resources

If you are a small organisation you may already have a small marketing team and consider yourselves successful in your marketing activity, monitoring and reporting on analytics and may have a fully-functioning CRM system. If you don’t, I suggest going right back to basics, by completing a marketing plan which will give a detailed overview of … More Let’s get started….

Welcome to my new blog which aims to give small organisations, particularly not-for-profit ones, some useful hints and tips for marketing to their donors, staff, sponsors and customers.  I use the term “customers” here but, of course, “customers” can take many forms and the way you market to them will depend largely on their expectations … More Welcome….